Articles By: mwaller

You’re on During the Super Bowl! (Thanks to Local Lawyer Super Bowl Commercials)

You hear it costs $7 million for a Super Bowl commercial that airs just one time. As an attorney overseeing your law firm advertising, you […]

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By Mark Waller | February 1, 2024 | Legal Marketing

The NOSSCR Conference & Disability Lawyers: How To Set Your Firm Apart

As a Social Security Disability lawyer going to a NOSSCR Annual Conference, you can get the latest on regulatory changes, strains on the system, political […]

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By Mark Waller | April 24, 2023 | Legal Marketing

Your TV Media Buyer Books Your Law Firm Advertising. But Then What?

If you’re responsible for your law firm’s television advertising, you may hire a media buyer or marketing agency to negotiate with the television stations for […]

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By Mark Waller | January 10, 2023 | Legal Marketing

My Local Law Firm Website Gets (Odd) Kansas Traffic. Why?

Your law firm is not in Kansas anymore. But wait, what if your law firm was never, literally, in Kansas? And your firm’s website doesn’t […]

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For Powerful Law Firm Marketing, Do These 7 Things

Watch a Recording of the Webcast  For your law firm to prosper and grow, your law firm marketing can’t stand still, especially your digital marketing. […]

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By Mark Waller | July 20, 2022 | Legal Marketing

Why You Should Consider Google’s New Local Services Ads for Lawyers

Early results for a new type of online advertising—Google Local Services Ads (LSAs) for lawyers—suggest you should seriously consider them at your law firm. Firmidable […]

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He’s Formidable: Founder of Firmidable Law Firm Marketing Wins Career Advertising Award

Nathan Chapman, founder and president of the Firmidable law firm marketing agency, received the top career achievement award for 2022 from the American Advertising Federation. […]

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By Mark Waller | February 23, 2022 | Legal Marketing

Here’s a New Way for Lawyers to Find Specialized Workers’ Compensation Law Firm Marketing

Law firms for injured workers can now tap into the most sophisticated digital, branding and advertising resources to support their mission and reach more potential […]

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Avoid This Common Mistake When Measuring Your Law Firm Marketing

How do you measure the success of your law firm’s marketing campaign? That simple question can have a surprisingly complicated answer. Before we get to […]

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This News from Google Can Improve Your Law Firm Website Ranking

Google recently announced that it’s changing the way it ranks websites for 2021—including for law firms. The Google algorithm will now focus on a new […]

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By Mark Waller | March 24, 2021 | SEO

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