Articles By Will Chapman

Renaming Your Law Firm: How to Avoid Mistakes

Renaming Your Law Firm: How to Avoid Mistakes

Renaming your law firm might seem simple. Add a partner. Subtract a partner. Change a practice area. But if you stop and dig into the […]

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By Will Chapman | April 17, 2018 | Digital

Live Chat for Attorneys: Why It Works

Live Chat for Attorneys: Why It Works

If someone reaches out to you through your law firm’s website — and you don’t respond quickly — you stand to lose them as a […]

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By Will Chapman | January 11, 2018 | Digital

Law Firm Branding: Strengthen the Core of Your Legal Marketing

Law Firm Branding: Strengthen the Core of Your Legal Marketing

Getting potential clients to choose your law firm has never been more challenging. Do a Google search for “disability lawyers in Phoenix, Arizona” and the […]

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By Will Chapman | October 27, 2017 | Marketing

Expanded Text Ads: The Latest for Law Firm Marketing

Expanded Text Ads: The Latest for Law Firm Marketing

When you look around a restaurant, coffee shop, park or store and everyone is staring at their smartphones, you might notice two things: Technology has […]

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By Will Chapman | September 18, 2017 | Digital