Articles By Chris Branch

How to Break Free of Cookie-Cutter TV Lawyer Commercials

How to Break Free of Cookie-Cutter TV Lawyer Commercials

TV is full of lawyers who are outspoken but don’t stand out. How do you distinguish your ads from all the cookie-cutter lawyer commercials? You […]

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By Chris Branch | August 16, 2019 | Business Tips for Law Firms

To Win the Most Legal Clients, Make Your Website Run Quickly

To Win the Most Legal Clients, Make Your Website Run Quickly

Everyone dreads the slow status bar. In our mobile world, internet searching happens mostly on a phone browser. We search for movie times, random facts, […]

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By Chris Branch | July 15, 2019 | Digital Marketing for Lawyers

How Beefing Up Your Content Attracts More Legal Clients

How Beefing Up Your Content Attracts More Legal Clients

A decade ago, you could stuff your law firm’s website with countless short, targeted pages of content—no matter their quality—and find yourself at the top […]

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By Chris Branch | July 2, 2019 | Digital Marketing for Lawyers

Reach More Legal Clients With “Second-Screen Marketing”

Reach More Legal Clients With “Second-Screen Marketing”

Remember the phone book? In its heyday, it was a high-powered advertising machine. The book was indispensable; everyone cherished theirs. It contained the phone number […]

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By Chris Branch | June 26, 2019 | Business Tips for Law Firms

How Legal Intake Call Centers Help You Get Clients You Didn’t Know You Were Losing

How Legal Intake Call Centers Help You Get Clients You Didn’t Know You Were Losing

Your law firm, like any successful practice, tries hard to reel in qualified clients when they come to you. What about potential clients you don’t […]

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By Chris Branch | June 14, 2019 | Business Tips for Law Firms

How Integrated Marketing Gets You More Legal Clients

How Integrated Marketing Gets You More Legal Clients

Let’s say you’re interviewing a new lawyer for your personal injury firm. His name’s Cooper. He makes a strong impression in his initial interview, so […]

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By Chris Branch | May 20, 2019 | Digital Marketing for Lawyers

Why Your Law Firm Marketing Should Start with Paid Search

Why Your Law Firm Marketing Should Start with Paid Search

Deploying a paid search advertising campaign used to be a nice add-on to your law firm’s digital marketing strategy. It gave your efforts to attract […]

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By Chris Branch | April 22, 2019 | Digital Marketing for Lawyers

Reputation Management: How to Protect Your Law Firm’s Online Image

Reputation Management: How to Protect Your Law Firm’s Online Image

Start Now on Improving Your Firm’s Profile. The lawyer reviews you get online can help your law firm thrive, or hold it back. But how […]

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By Chris Branch | March 13, 2019 | Business Tips for Law Firms

How to Boost Your Legal Intake Process and Stop Losing Clients

How to Boost Your Legal Intake Process and Stop Losing Clients

Start Now on Improving Your Intakes. When a potential client reaches out to you, you face a 30-second test. React correctly, and your law firm […]

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By Chris Branch | February 15, 2019 | Business Tips for Law Firms

What Other Lawyers Did to Get More Cases: A Year in Review

What Other Lawyers Did to Get More Cases: A Year in Review

When you’re trying to grow your law practice, you don’t have to start from scratch. You can find out what other law firms around the […]

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By Chris Branch | January 23, 2019 | Legal Marketing