Workers Comp Law Firm Marketing

GET YOUR FREE CONSULTATION



    Workers’ Comp Lawyer Marketing Is Not Like
    Other Marketing

    You don’t want a marketing strategy more appropriate for car wreck lawyers. Founded 30 years ago, Firmidable is a niche agency that represents more workers’ compensation firms than any other law firm marketing advertising agency in the country.

    Stop guessing with your firm’s marketing dollars: We know what’s been tested, what’s been proven, what works in workers’ comp advertising.

    You can have confidence you’re making the right moves.

    Phoenix workers’ comp attorney Bruce Rosenberg said Firmidable ignited “the most positive, optimistic and encouraging energy I have felt from my partners in many months. Everyone believes the future is brighter after considering the potentials and possibilities.

    Get Started! »

    Challenges That Workers’ Compensation Attorneys Face with Law Firm Marketing

    As a workers’ comp lawyer looking to lead in your geographic region, you face unique circumstances:

    • Intense competition from big-spending TV personal injury lawyers
    • A public that confuses workers’ comp law firms and personal injury firms
    • State legislatures that chip away at people’s workers’ comp rights
    • Digitally-savvy law firms crowding the internet with their messages
    • Overwhelming choices in legal marketing (websites, TV, pay-per-click ads, billboards, etc.)

    To navigate this landscape with maximum success, our legal marketing agency starts with—and spends time developing—a well-thought-out branding strategy unique to your firm.

    That’s right, we start by going deeper than just throwing up a website or some ads for workers’ comp firms.

    We help you stake out your unique position in the market. Then everything flows from that: how you set yourself apart from other firms, what marketing channels you use, your messaging, images and more.

    Rest assured, nobody knows how to build intakes for a workers’ comp practice more than Firmidable.

    You’re invited to start a conversation today.

    Tell Us Your Goals »

    Workers’ Comp Attorney TV Commercials

    Integrity + Effectiveness

    Featuring Attorneys

    ILLUSTRATED CLIENT STORIES

    FEATURING CLIENTS

    Your Workers’ Compensation Law Practice:
    Websites, Logos, PPC, TV Commercials

    Branding

    Firmidable works with you to analyze your competition and identify your most advantageous position in the marketplace for injured workers.

    • Market Research/Competition Analysis
    • Marketing Positioning Development
    • Strategic Slogans
    • Logo Development and Logo Refresh
    • Graphic Design of Stationery and
      Presentation Materials
    • Website Design

    Create an entire visual identity that makes your firm unmistakable. Your brand should fuel everything you do.

    Internet Marketing

    When the internet changed the world, that included workers’ comp firms. Nothing in marketing history beats the digital marketing data you can use to hone and build your practice.

    • Lead Generation Website Design
    • Search Engine Optimization (SEO)
    • Paid Search Campaigns (PPC)
    • Social Media Ads
    • Online Reputation Management (Reviews)

    The key to maximizing the conversion of online traffic into leads and cases is to be inside the heads of your injured workers. This is where Firmidable’s niche expertise in workers’ comp digital marketing gives you an important edge.

    Radio and TV Commercials

    Television advertising is still America’s most powerful advertising platform. Yet, many workers’ comp firms don’t utilize TV. That gives you an opening.

    • Commercial Production
    • Media Buying for Broadcast and Cable Television
    • Connected TV (also known as OTT) Platforms like Smart TV, Chromecast, Roku, Amazon Fire TV

    With the incomparable reach of broadcast or the data-driven precision of digital “connected TV,” nothing builds your brand like television. And, yes, you can advertise while still maintaining your dignity and professional reputation.

    Out-Of-Home Advertising

    Put your message to injured workers directly in the spaces where those future clients go—near major employers and industries or near commercial waterways for longshore and harbor workers’ compensation.

    • Billboards
    • Bus wraps
    • Bus benches & shelters
    • Transit stations

    Today, outdoor advertising has gone high-tech: Data collected from passing smartphones helps Firmidable understand, evaluate and maximize the number of new cases from your campaign.

    “These are not your run-of-the-mill ad guys using cookie-cutter formats. Firmidable has proven to be a valuable alliance for strengthening our brand and getting good clients. Call them, talk to them, and get excited about growing your law practice.”

    Daren Sarphie, Workers’ Compensation, LLC, Metairie, LA

    “Firmidable ignited the most positive, optimistic and encouraging energy I have felt from my partners in many months. Everyone believes the future is brighter after considering the potentials and possibilities.”

    Bruce Rosenberg, Managing Partner, Taylor & Associates, Phoenix

    “I started practicing worker’s compensation law 50 years ago. I discovered that a practitioner in that field must be dedicated to doing everything they can for their client. Advertising/website support team must be equally dedicated to excellence. In the Firmidable team I found that, and have enjoyed and profited from our joint venture in getting the opportunity to represent injured workers. Thanks for your help!!!”

    McKinnley Morgan, Morgan, Collins, Yeast & Salyer, London, Kentucky

    “I’m not exactly sure how two lawyers from western South Dakota got hooked up with a marketing group from New Orleans over 25 years ago, but we are happy we did!  Nathan and his team have taken the time to understand what we are trying to do, who we are trying to help, and why. They have brainstormed with us to create commercials that represent who we are, and that work. Firmidable has our highest recommendation.”

    Michael Simpson, Julius & Simpson, Rapid City, SD