Legal Marketing Blog

Why You Should Consider Google’s New Local Services Ads for Lawyers

Early results for a new type of online advertising—Google Local Services Ads (LSAs) for lawyers—suggest you should seriously consider them at your law firm. Firmidable […]

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He’s Formidable: Founder of Firmidable Law Firm Marketing Wins Career Advertising Award

Nathan Chapman, founder and president of the Firmidable law firm marketing agency, received the top career achievement award for 2022 from the American Advertising Federation. […]

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By Mark Waller | February 23, 2022 | Legal Marketing

Streaming Lawyer Commercials: A Law Firm Guide on How to Advertise on CTV, OTT and YouTube.

If you think TV lawyer commercials are just for daytime broadcast television, there’s a whole new TV universe you should know about, and its name […]

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Live Chat for Law Firm Websites: Why It Works

You know it’s true: We live in a world where seemingly everyone prefers to tap on a screen rather than talk on a phone. That […]

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Arizona Law Firm Taylor & Associates Selects Firmidable for Workers’ Compensation Marketing

We welcome to the Firmidable family the respected workers’ comp law firm Taylor & Associates. Based in Phoenix but serving the entire state of Arizona, […]

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Here’s a New Way for Lawyers to Find Specialized Workers’ Compensation Law Firm Marketing

Law firms for injured workers can now tap into the most sophisticated digital, branding and advertising resources to support their mission and reach more potential […]

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Law Firms: How to Handle COVID-19 Trends in Social Security Disability

How has COVID-19 changed SSDI applications and awards? Has the government drive to help the economy via stimulus checks and increased unemployment benefits dampened disability […]

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Avoid This Common Mistake When Measuring Your Law Firm Marketing

How do you measure the success of your law firm’s marketing campaign? That simple question can have a surprisingly complicated answer. Before we get to […]

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This News from Google Can Improve Your Law Firm Website Ranking

Google recently announced that it’s changing the way it ranks websites for 2021—including for law firms. The Google algorithm will now focus on a new […]

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By Mark Waller | March 24, 2021 | SEO

In Bizarre 2020, How Was Lawyer TV Advertising? See Results from Morgan and Morgan, Firmidable

Lawyer advertising on television is not like any other kind of marketing—as you probably agree. So in 2020, a year like no other, how has […]

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By Doug Cardinale | December 2, 2020 | Legal Marketing