How to Lead Legal Clients Straight to You: Paid Search
Many of the best tools for growing your law firm—TV ads, billboards and a website focused on bringing in cases—can powerfully build your name and […]
Coming Soon: CLE Opportunities at this New Legal Conference
I want to share with you a tip about a brand new legal conference taking place Nov. 7-9 in (my hometown of) New Orleans. It’s […]
Is Special Ed Law Your Firm’s Next Opportunity?
If you want to diversify your law practice by adding expertise in Special Education Law—that is, representing families of students with special needs who need […]
How To Add Value to Your Law Firm TV Ads with Closed Captioning
You can reach more potential clients with your law firm’s television commercials by making a simple, low-cost addition: closed captioning. You might think this only […]
Legal Marketing Case Studies: What Happens When Firms Cut TV
Television’s in decline, and the future of your law firm marketing—and your strategy to get new cases and more revenue—is entirely on the internet. Right? […]
How to Sign New Legal Clients Electronically
These days, when clients are deciding whether to retain your law firm, few of them are sitting face to face with you in your office. […]
7 Looming Technology Game Changers to Boost Your Legal Marketing
If you want to get the most cases—and the most revenue—for your law firm, you need someone to take all the latest internet marketing trends […]
Renaming Your Law Firm: How to Avoid Mistakes
Renaming your law firm might seem simple. Add a partner. Subtract a partner. Change a practice area. But if you stop and dig into the […]
How to Hold On to Clients Who Reach Your Law Firm’s Landing Page
Tick. Tock. Tick. Tock. Someone clicked your law firm’s online ad and made it to your landing page. Now you’ve got 0-8 seconds to solidify […]
Neuromarketing for Law Firms: Hack Your Potential Clients’ Brains
When you’re trying to plan marketing for your law firm that truly moves your potential clients, you can consult numerous sources to guide you — […]
