Law Firm Branding: Strengthen the Core of Your Legal Marketing

Law Firm Branding: Strengthen the Core of Your Legal Marketing

Getting potential clients to choose your law firm has never been more challenging.

Do a Google search for “disability lawyers in Phoenix, Arizona” and the results page announces more than 141,000 entries.

On the first page alone, clients can choose from more than 100 listings.

And you know in the Phoenix area there are plenty of ads for law firms on billboards, on TV or radio and in other places.

How do you cut through it all?

You use distinctive branding.

Branding helps someone looking for a lawyer narrow down their choices — and feel inclined to call you.

That narrowing starts with the feelings a potential client gets from your law firm’s brand.

But the challenge is, what is your firm’s brand?

One way or another, you’ve got one.

Either you control it, or the marketplace assigns a brand to you.

Intentional branding can make attracting new clients, cases and revenue much easier.

So let’s examine how to build a brand.

What’s Your Law Firm’s Brand? describes branding as, “The process involved in creating a unique name and image for a product in the consumer’s mind…Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.”

Alex Ludwig, Senior Account Executive at Firmidable, says any branding effort has three ingredients:

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