Avoid This Common Mistake When Measuring Your Law Firm Marketing
How do you measure the success of your law firm’s marketing campaign? That simple question can have a surprisingly complicated answer. Before we get to […]
Category: Digital Marketing for Lawyers
What are Google Local Service Ads for Lawyers?
Google has made a highly prominent digital advertising offering that lawyers, like you, need to know about: Local Services Ads (LSAs). LSAs offer you a […]
In the Internet Jungle, How to Make Ethical Law Firm Search Ads
Reports of shady machinations on the internet are rising: privacy intrusions, misinformation, deception by politicians and trolls. It almost makes you nostalgic for the days […]
How to Think About Your Law Firm’s Rank in Search Results
Like so many things on the internet, understanding your law firm’s position among competitors used to be so much simpler. You could Google some keywords […]
Your Law Firm’s Website and the ADA: What You Need to Know
A recent U.S. Supreme Court decision is raising the importance of paying attention to whether your law firm’s website complies with the ADA. As detailed […]
Attorneys: What You Need to Know About Google’s Local Search Update
If you’ve noticed changes in the way Google ranks your law firm in search results lately, it’s not just you. Google has confirmed another big […]
Google’s Biggest Change In 5 Years: What Your Law Firm Should Know
Google just announced “the biggest leap forward in the past five years” for its search engine: an advancement in Google’s understanding of natural language. So […]
When You Can Delete Unfair Attorney Reviews & When To Respond
When your law firm gets a nasty comment from an online reviewer, you—or the person at your firm who monitors reviews—might experience a flash of […]
Insider Digital Marketing News: How To Keep Your Law Firm Relevant On The Internet
Experts at a leading digital marketing conference recently explained at least four current developments on the internet that impact how law firms attract clients online. […]
Why Your Law Firm Should Work with a Google Premier Partner
You have an overwhelming number of options for spending your law firm’s marketing budget. How do you decide on the right legal marketing firm? A […]