Year in Review: The Best Legal Marketing Strategies of 2019

Every year, you want your legal practice to succeed. A year that sees more clients, cases and—ultimately—revenue, is a good one.

But how do you get there? And keep getting there every year? Understanding what works and making it happen is our mission at Firmidable.

We’ve worked hard all year to make the Firmidable legal marketing blog a compelling mix of insightful info, expert analysis and hands-on tips on how law firms can succeed in today’s ever-shifting marketing landscape.

Want to know our absolute top takeaways for the whole year? Here you go:

The Top Traits of Successful Law Firms

In November, we hosted an information-packed webcast with ace legal consultant Tim McKey, who laid out the best attributes that make a law firm thrive. From establishing your culture to using your data and much more, check out our blog recap of his presentation, and see how you can use Tim’s lessons to grow your firm.

How the Latest Digital Marketing Trends Apply to Your Firm

About half of our legal marketing agency traveled to Las Vegas in October for Pubcon, an international internet marketing conference. Our mission was to seize on the absolute latest digital marketing trends to better serve our clients.

And then we blogged about it, sharing four ways to keep your law firm relevant on the internet right now.

Our Guide to Unique TV Lawyer Ads


TV lawyer commercials tend to blur together. They have the same tone, the same beats, even the same hues. But it doesn’t have to be that way.

In August, we detailed how your TV ads can stand out—and help you even the playing field with bigger competitors.

Artificial Intelligence and Your Law Firm

Artificial intelligence can be a scary phrase.

But if you set aside the world-ending robots you see in sci-fi movies, artificial intelligence—as it exists in the real world today—can sharpen your law firm marketing.

It’s a game-changer for paid search advertising on the internet. It optimizes for the right people to see the right ads like never before.

If you, or the legal marketing firm that manages your online advertising, are taking advantage of it, you also gain a data advantage over the firm down the street—and you get more clients.

But you should understand the bigger picture of how AI works for you. Our blog post explained it.

Why Reputation Management is Vital to a Thriving Law Firm

Do you know what your law firm’s reputation is online? If you don’t, you’re already behind.

Online reviews are highly important in today’s consumer landscape. You might think you’re powerless to do anything about your reviews. But you should know, there’s a lot you can do.

Find out in this blog from March how developing a reputation management strategy could make a huge difference for your firm.

When to Delete Online Reviews vs. When to Respond

We dug further into reputation management in November, giving you a guide on how to respond to negative reviews of your firm.

It’s understandable to want to fire back an impassioned response when someone leaves a hostile review of your firm online. But it’s not the best move.

In certain circumstances, however, you can get unfair reviews removed.

How to Boost Your Legal Intake Process and Get Better Cases

It’s common for a law firm to overlook its intake process. But it’s arguably one of the most important parts of your practice.

If you don’t have a strong, efficient intake system, you can’t get the most qualified cases. And you could be missing good cases altogether. Where are they going? Well, they’re heading to your competitor, most likely.

See this guide, created by national law firm consultant Jim Brown, on how to design your intake process to boost your revenue and get the cases you want.

Why Your Law Firm Needs a Call Center

Maybe your intake process is already good. But what happens when your intake team leaves the office for the day? If a potential client calls after working hours, do you have a way to capture their information and keep them engaged with your firm so they don’t slip away?

Surprisingly, we see many firms that have this blind spot in their efforts to reach potential clients. Using a call center service is a great way to make sure those clients don’t take their cases elsewhere.

Our blog included key information on how call centers work from a major call center company that serves law firms.

Why You Should Start Your Legal Marketing Strategy with Paid Search

Formulating a marketing strategy can be intimidating. Where do you spend your money to get the best results? It sounds like a simple question, but it can be deceptively complicated. How do you even start?

Our recommendation? Start with a paid search advertising campaign. See why in this April blog.

How Local SEO Can Make All the Difference for Your Firm

Google, and other search engines, have dramatically shifted their focus in the last few years to local search algorithms in an effort to better connect searchers with the goods and services they need nearby.

That includes your law firm. If you aren’t optimizing your website and other online content for local search engine optimization (SEO), you’re likely missing out on cases originating near your office locations. See our tips from September for getting your local SEO working for you.

Did you see anything that piqued interest here? Want to talk about it more, or any other aspect of your law firm marketing? Talk to Firmidable today for help growing your law firm.

Firmidable has been a national expert in legal marketing for almost 30 years. It brings law firms customized, data-driven marketing strategies and services, including online and traditional media for a wide range of legal practices. From Maine to Hawaii, it has transformed the lives of attorneys—and their clients.

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About the Author: Chris Branch

Chris Branch is a former digital copywriter at Firmidable. He strategized, produced, implemented and optimized content for law firm websites and Paid Search advertising, helping firms across America reach new clients. Before working in legal marketing, Chris was a sports journalist and a marketer for the National WWII Museum in New Orleans.

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