Articles By Mark Waller

Law Firms: How Not To Mistake Advertising and Marketing

Law Firms: How Not To Mistake Advertising and Marketing

People use these two terms in the same breath: advertising and marketing. But they aren’t the same thing. When you’re trying to draw more clients […]

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By Mark Waller | May 24, 2019 | Business Tips for Law Firms

AWARD-WINNING LAWYER COMMERCIALS

AWARD-WINNING LAWYER COMMERCIALS

Think of some celebrated television commercials and you might imagine majestic Clydesdale horses, drop-dead-gorgeous super-models or humorous talking geckos. So to receive praise—and even an […]

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By Mark Waller | February 20, 2019 | Legal Marketing

How to Lead Legal Clients Straight to You: Paid Search

How to Lead Legal Clients Straight to You: Paid Search

Many of the best tools for growing your law firm—TV ads, billboards and a website focused on bringing in cases—can powerfully build your name and […]

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By Mark Waller | December 3, 2018 | Digital Marketing for Lawyers

Legal Marketing Case Studies: What Happens When Firms Cut TV

Legal Marketing Case Studies: What Happens When Firms Cut TV

Television’s in decline, and the future of your law firm marketing—and your strategy to get new cases and more revenue—is entirely on the internet. Right? […]

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By Mark Waller | June 13, 2018 | Legal Marketing

7 Looming Technology Game Changers to Boost Your Legal Marketing

7 Looming Technology Game Changers to Boost Your Legal Marketing

If you want to get the most cases—and the most revenue—for your law firm, you need someone to take all the latest internet marketing trends […]

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By Mark Waller | May 1, 2018 | Digital Marketing for Lawyers

A Legal Marketing Year in Review

A Legal Marketing Year in Review

If you didn’t have time to read every Firmidable blog post in 2017, we forgive you. If you want a quick way to get the […]

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By Mark Waller | January 9, 2018 | Legal Marketing

See Your Colleagues’ Law Firm Resolutions for 2018

See Your Colleagues’ Law Firm Resolutions for 2018

Curious how lawyers across America are planning to improve their practices? We are too. So right before the holidays, Firmidable President Nathan Chapman asked our […]

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By Mark Waller | January 5, 2018 | Business Tips for Law Firms

Don’t Get Internet Marketing Wrong at Your Law Firm: Avoid 7 Digital Mistakes

Don’t Get Internet Marketing Wrong at Your Law Firm: Avoid 7 Digital Mistakes

Let’s say someone’s searching for a lawyer. They make their way to your law firm’s website. What are they hoping to find there? Definitely not […]

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By Mark Waller | December 6, 2017 | Digital Marketing for Lawyers

After Harvey: Protecting Your Law Firm From Disaster

After Harvey: Protecting Your Law Firm From Disaster

If you’re watching in horror as the flood from Hurricane Harvey plagues the Houston area, you may be wondering how individuals, local businesses and law […]

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By Mark Waller | August 29, 2017 | Business Tips for Law Firms