Articles By: mwaller

Why You Should Consider Google’s New Local Services Ads for Lawyers

Early results for a new type of online advertising—Google Local Services Ads (LSAs) for lawyers—suggest you should seriously consider them at your law firm. Firmidable […]

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He’s Formidable: Founder of Firmidable Law Firm Marketing Wins Career Advertising Award

Nathan Chapman, founder and president of the Firmidable law firm marketing agency, received the top career achievement award for 2022 from the American Advertising Federation. […]

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By Mark Waller | February 23, 2022 | Legal Marketing

Here’s a New Way for Lawyers to Find Specialized Workers’ Compensation Law Firm Marketing

Law firms for injured workers can now tap into the most sophisticated digital, branding and advertising resources to support their mission and reach more potential […]

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Avoid This Common Mistake When Measuring Your Law Firm Marketing

How do you measure the success of your law firm’s marketing campaign? That simple question can have a surprisingly complicated answer. Before we get to […]

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This News from Google Can Improve Your Law Firm Website Ranking

Google recently announced that it’s changing the way it ranks websites for 2021—including for law firms. The Google algorithm will now focus on a new […]

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By Mark Waller | March 24, 2021 | SEO

What are Google Local Service Ads for Lawyers?

Google has made a highly prominent digital advertising offering that lawyers, like you, need to know about: Local Services Ads (LSAs). LSAs offer you a […]

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By Mark Waller | November 19, 2020 | Digital Marketing for Lawyers

Should My Law Firm Keep Advertising in a Recession?

When the coronavirus crisis started, some law firm partners viewed it as a time to “mend the nets,” taking a moment during trying circumstances to […]

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By Mark Waller | June 29, 2020 | Legal Marketing

How the Best Law Firms Are Beating the Coronavirus Crash

Watch the Webcast Now You’re facing a blitz of information about the coronavirus, like all of us. To help you get your bearings as a […]

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See How Law Firms Are Responding to the Coronavirus Crisis

The situation changes daily. Law firms race to adapt. To stay strong through this disorienting coronavirus crisis, we need to support each other by sharing […]

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In the Internet Jungle, How to Make Ethical Law Firm Search Ads

Reports of shady machinations on the internet are rising: privacy intrusions, misinformation, deception by politicians and trolls. It almost makes you nostalgic for the days […]

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