Articles By: mwaller

Here’s a New Way for Lawyers to Find Specialized Workers’ Compensation Law Firm Marketing

Law firms for injured workers can now tap into the most sophisticated digital, branding and advertising resources to support their mission and reach more potential […]

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Avoid This Common Mistake When Measuring Your Law Firm Marketing

How do you measure the success of your law firm’s marketing campaign? That simple question can have a surprisingly complicated answer. Before we get to […]

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This News from Google Can Improve Your Law Firm Website Ranking

Google recently announced that it’s changing the way it ranks websites for 2021—including for law firms. The Google algorithm will now focus on a new […]

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By Mark Waller | March 24, 2021 | SEO

What are Google Local Service Ads for Lawyers?

Google has made a highly prominent digital advertising offering that lawyers, like you, need to know about: Local Services Ads (LSAs). LSAs offer you a […]

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By Mark Waller | November 19, 2020 | Digital Marketing for Lawyers

Should My Law Firm Keep Advertising in a Recession?

When the coronavirus crisis started, some law firm partners viewed it as a time to “mend the nets,” taking a moment during trying circumstances to […]

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By Mark Waller | June 29, 2020 | Legal Marketing

How the Best Law Firms Are Beating the Coronavirus Crash

Watch the Webcast Now You’re facing a blitz of information about the coronavirus, like all of us. To help you get your bearings as a […]

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See How Law Firms Are Responding to the Coronavirus Crisis

The situation changes daily. Law firms race to adapt. To stay strong through this disorienting coronavirus crisis, we need to support each other by sharing […]

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In the Internet Jungle, How to Make Ethical Law Firm Search Ads

Reports of shady machinations on the internet are rising: privacy intrusions, misinformation, deception by politicians and trolls. It almost makes you nostalgic for the days […]

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For Powerful Law Firm Marketing, Do These 7 Things

Watch a Recording of the Webcast  For your law firm to prosper and grow, your law firm marketing can’t stand still, especially your digital marketing. […]

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By Mark Waller | February 20, 2020 | Legal Marketing

What Happened After People Contacted These 1,000 Law Firms?

When you’re trying to bring more clients, cases and revenue to your law firm, perhaps this is the biggest no-brainer piece of advice you could […]

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By Mark Waller | February 4, 2020 | Business Tips for Law Firms