Why Your Law Firm Marketing Should Start with Paid Search
Deploying a paid search advertising campaign used to be a nice add-on to your law firm’s digital marketing strategy. It gave your efforts to attract […]
Category: Digital Marketing for Lawyers
How to Lead Legal Clients Straight to You: Paid Search
Start Your Firm’s Paid Search Campaign. Many of the best tools for growing your law firm—TV ads, billboards and a website focused on bringing in […]
7 Looming Technology Game Changers to Boost Your Legal Marketing
If you want to get the most cases—and the most revenue—for your law firm, you need someone to take all the latest internet marketing trends […]
Renaming Your Law Firm: How to Avoid Mistakes
Get a Customized Renaming Strategy. Renaming your law firm might seem simple. Add a partner. Subtract a partner. Change a practice area. But if you […]
How to Hold On to Clients Who Reach Your Law Firm’s Landing Page
Tick. Tock. Tick. Tock. Someone clicked your law firm’s online ad and made it to your landing page. Now you’ve got 0-8 seconds to solidify […]
Neuromarketing for Law Firms: Hack Your Potential Clients’ Brains
When you’re trying to plan marketing for your law firm that truly moves your potential clients, you can consult numerous sources to guide you — […]
Don’t Get Internet Marketing Wrong at Your Law Firm: Avoid 7 Digital Mistakes
Let’s say someone’s searching for a lawyer. They make their way to your law firm’s website. What are they hoping to find there? Definitely not […]
Voice Search Raises the Stakes for Your Law Firm’s Online Reviews
The internet voice assistants that seem to be spreading everywhere are calling more attention than ever to your law firm’s online reviews. If you ask […]
8 Tips for Maximizing Your Law Firm’s Pay-Per-Click Ads
Pay-per-click (PPC) ads are a powerful way to reach clients who are searching for exactly the kind of help your law firm provides. But to […]
Expanded Text Ads: The Latest for Law Firm Marketing
When you look around a restaurant, coffee shop, park or store and everyone is staring at their smartphones, you might notice two things: Technology has […]