Avoid This Common Mistake When Measuring Your Law Firm Marketing
How do you measure the success of your law firm’s marketing campaign? That simple question can have a surprisingly complicated answer. Before we get to […]
Category: Legal Marketing
In Bizarre 2020, How Was Lawyer TV Advertising? See Results from Morgan and Morgan, Firmidable
Lawyer advertising on television is not like any other kind of marketing—as you probably agree. So in 2020, a year like no other, how has […]
Should My Law Firm Keep Advertising in a Recession?
When the coronavirus crisis started, some law firm partners viewed it as a time to “mend the nets,” taking a moment during trying circumstances to […]
Year in Review: The Best Legal Marketing Strategies of 2019
Every year, you want your legal practice to succeed. A year that sees more clients, cases and—ultimately—revenue, is a good one. But how do you […]
Law Firms: How Not To Mistake Advertising and Marketing
People use these two terms in the same breath: advertising and marketing. But they aren’t the same thing. When you’re trying to draw more clients […]
How Integrated Marketing Gets You More Legal Clients
Let’s say you’re interviewing a new lawyer for your personal injury firm. His name’s Cooper. He makes a strong impression in his initial interview, so […]
Why Your Law Firm Marketing Should Start with Paid Search
Deploying a paid search advertising campaign used to be a nice add-on to your law firm’s digital marketing strategy. It gave your efforts to attract […]
Award-Winning Lawyer Commercials
Think of some celebrated television commercials and you might imagine majestic Clydesdale horses, drop-dead-gorgeous super-models or humorous talking geckos. So to receive praise—and even an […]
What Other Lawyers Did to Get More Cases: A Year in Review
When you’re trying to grow your law practice, you don’t have to start from scratch. You can find out what other law firms around the […]
How To Add Value to Your Law Firm TV Ads with Closed Captioning
You can reach more potential clients with your law firm’s television commercials by making a simple, low-cost addition: closed captioning. You might think this only […]