Category: Legal Marketing

In Bizarre 2020, How Was Lawyer TV Advertising? See Results from Morgan and Morgan, Firmidable

Lawyer advertising on television is not like any other kind of marketing—as you probably agree. So in 2020, a year like no other, how has […]

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Should My Law Firm Keep Advertising in a Recession?

When the coronavirus crisis started, some law firm partners viewed it as a time to “mend the nets,” taking a moment during trying circumstances to […]

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Year in Review: The Best Legal Marketing Strategies of 2019

Every year, you want your legal practice to succeed. A year that sees more clients, cases and—ultimately—revenue, is a good one. But how do you […]

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Why Get a Legal Marketing Agency to Help Strengthen Your Online Reviews?

Cultivating positive online reviews for your law firm isn’t just a vanity project. It also helps you bring in more new clients, as Firmidable established […]

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Law Firms: How Not To Mistake Advertising and Marketing

People use these two terms in the same breath: advertising and marketing. But they aren’t the same thing. When you’re trying to draw more clients […]

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How Integrated Marketing Gets You More Legal Clients

Let’s say you’re interviewing a new lawyer for your personal injury firm. His name’s Cooper. He makes a strong impression in his initial interview, so […]

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Why Your Law Firm Marketing Should Start with Paid Search

Deploying a paid search advertising campaign used to be a nice add-on to your law firm’s digital marketing strategy. It gave your efforts to attract […]

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Award-Winning Lawyer Commercials

Think of some celebrated television commercials and you might imagine majestic Clydesdale horses, drop-dead-gorgeous super-models or humorous talking geckos. So to receive praise—and even an […]

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What Other Lawyers Did to Get More Cases: A Year in Review

When you’re trying to grow your law practice, you don’t have to start from scratch. You can find out what other law firms around the […]

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How To Add Value to Your Law Firm TV Ads with Closed Captioning

You can reach more potential clients with your law firm’s television commercials by making a simple, low-cost addition: closed captioning. You might think this only […]

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