Category: Digital

Legal Marketing Stories: What Happens When Firms Cut TV

Legal Marketing Stories: What Happens When Firms Cut TV

Television’s in decline, and the future of your law firm marketing—and your strategy to get new cases and more revenue—is entirely on the internet. Right? […]

Read More

By Mark Waller | June 13, 2018 | Digital

7 Looming Technology Game Changers to Boost Your Legal Marketing

7 Looming Technology Game Changers to Boost Your Legal Marketing

If you want to get the most cases—and the most revenue—for your law firm, you need someone to take all the latest internet marketing trends […]

Read More

By Mark Waller | May 1, 2018 | Digital

Renaming Your Law Firm: How to Avoid Mistakes

Renaming Your Law Firm: How to Avoid Mistakes

Renaming your law firm might seem simple. Add a partner. Subtract a partner. Change a practice area. But if you stop and dig into the […]

Read More

By Will Chapman | April 17, 2018 | Digital

How to Hold On to Clients Who Reach Your Law Firm’s Landing Page

How to Hold On to Clients Who Reach Your Law Firm’s Landing Page

Tick. Tock. Tick. Tock. Someone clicked your law firm’s online ad and made it to your landing page. Now you’ve got 0-8 seconds to solidify […]

Read More

By Ellie Platt | April 2, 2018 | Digital

Neuromarketing for Law Firms: Hack Your Potential Clients’ Brains

Neuromarketing for Law Firms: Hack Your Potential Clients’ Brains

When you’re trying to plan marketing for your law firm that truly moves your potential clients, you can consult numerous sources to guide you — […]

Read More

By Douglas Thomas | February 15, 2018 | Digital

Live Chat for Attorneys: Why It Works

Live Chat for Attorneys: Why It Works

If someone reaches out to you through your law firm’s website — and you don’t respond quickly — you stand to lose them as a […]

Read More

By Will Chapman | January 11, 2018 | Digital

Don’t Get Internet Marketing Wrong at Your Law Firm: Avoid 7 Digital Mistakes

Don’t Get Internet Marketing Wrong at Your Law Firm: Avoid 7 Digital Mistakes

Let’s say someone’s searching for a lawyer. They make their way to your law firm’s website. What are they hoping to find there? Definitely not […]

Read More

By Mark Waller | December 6, 2017 | Digital

Voice Search Raises the Stakes for Your Law Firm’s Online Reviews

Voice Search Raises the Stakes for Your Law Firm’s Online Reviews

The internet voice assistants that seem to be spreading everywhere are calling more attention than ever to your law firm’s online reviews. If you ask […]

Read More

By Kristina Heaton | November 9, 2017 | Digital

8 Tips for Maximizing Your Law Firm’s Pay-Per-Click Ads

8 Tips for Maximizing Your Law Firm’s Pay-Per-Click Ads

Pay-per-click (PPC) ads are a powerful way to reach clients who are searching for exactly the kind of help your law firm provides. But to […]

Read More

By Mandy Lee | October 18, 2017 | Digital

Expanded Text Ads: The Latest for Law Firm Marketing

Expanded Text Ads: The Latest for Law Firm Marketing

When you look around a restaurant, coffee shop, park or store and everyone is staring at their smartphones, you might notice two things: Technology has […]

Read More

By Will Chapman | September 18, 2017 | Digital